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RA Sushi Bar Restaurant, located at the Fashion Show Mall, invited local media outlets to participate in RA N' ROLL, a competition to create, name and submit an original recipe for a sushi roll. On Wednesday, August 1, a panel of local celebrity judges including Nathan Burton, Anthony Cools, Amazing Johnathan and his assistant Psychic Tanya, Ronn Lucas and Kevin Burke, sampled five rolls RA had selected as finalists. Considering overall taste, presentation and creativity of name, the judges then named the roll created by KPLV – FM 93.1 The Party, "Rollin' with Whoopi," as the winner.
"Rollin' With Whoopi" features shrimp tempura wrapped in rice and seaweed, with salmon, Ahi tuna and avocado on top. The whole roll is drizzled with wasabi sauce. "Rollin' with Whoopi" will be featured on RA Sushi's menu through Labor Day and is priced at $9, with $2 from the sale of every roll being donated to Positively Kids. The local non-profit's mission is to create the premier pediatric nursing facility in Nevada, providing 24-hour care, support and therapies to medically fragile and terminally ill children and their families.
"As soon as I heard about RA N' ROLL, I knew we could create the winning recipe," said Marisa Bilkiss, Director of Marketing & Promotions for 93.1 The Party. "We are so excited to have the opportunity to raise awareness of and benefit Positively Kids."
93.1 The Party named their roll in honor of Whoopi Goldberg, the host of "Wake Up with Whoopi," which airs on the station Monday through Friday from 5 a.m. to 9 a.m. The show, based in New York City, is also syndicated in 14 other major markets. When Whoopi heard of 93.1 The Party's win, she immediately wrote a $1,000 check for Positively Kids and asked if she could sample "Rollin' with Whoopi." RA Sushi is coordinating efforts to accommodate Whoopi's request during her live radio show this Friday, August 10.
About RA Sushi
RA Sushi's kitchen and bar are open 11 a.m. to 2 a.m. and the sushi bar is open until midnight. Happy hour food and beverage specials are offered Monday through Friday from 4 p.m. to 7 p.m.
RA Sushi Bar Restaurant, an upbeat, unconventional sushi bar, opened its first location in Old Town Scottsdale in October 1997. RA is best known for successfully combining distinctive sushi with a trendy, hip atmosphere. Fresh sushi is sliced to order along with outstanding Japanese-fusion cuisine in a fun, energetic atmosphere. The result is a place that is both unpretentious and fashionable. RA has 14 stores across the country, with seven more locations slated to open in 2007 and 2008. Enjoy RA Sushi in Arizona (Ahwatukee, North Scottsdale, Old Town Scottsdale, Tempe and Tucson); California (Corona, San Diego and Torrance); Florida (Palm Beach Gardens); Illinois (Chicago, Glenview and Lombard); Nevada (Las Vegas); and Texas (Houston). For more information visit RA online at www.rasushi.com.
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