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All eyes were toward the Las Vegas sky yesterday evening as the $1 billion M Resort, Spa and Casino debuted its 178 foot M Lightship – the resort's electronic blimp with the world's largest 70' x 30' aerial television screen on the side. The M Lightship will be the only airship in the world offering the public a close-up, hands-on experience. The resort intends to create a center, which will provide information about the Lightship as well as offer the public a chance to meet the captain and crew, take photos and obtain Lightship souvenirs.
"We envision the M Lightship as an exciting addition to the Las Vegas community," said M Resort Chairman and CEO Anthony A. Marnell, III. "Plans are underway to house the lightship on a property adjacent to the resort and we are looking forward to offering tours of the lightship to the public."
Marnell announced the resort will utilize the 7,705 pound M Lightship to aid in marketing efforts for the resort, which opens in March 2009 and resides at the southern gateway to the city's famous Strip on Las Vegas Boulevard South.
The Lightship is able to broadcast a multitude of media from live television and streaming video, to Web sites and static images and offers vibrant full-color clarity. The M Lightship and its 2,100 square foot advertising screen will be visible to thousands of residents and many of the nearly 40 million visitors coming to the city each year. The Lightship's lightsign – the television screen on its side – is comprised of 235,000 LED (light emitting diodes) that allow the messages to be seen for miles away.
Other fun facts about the Lightship include:
* 18 – The number of crew members for the M Lightship
* 30-35 – The miles per hour that the M Lightship cruises above Las Vegas
* 525 – The number of tiles that make up the M Lightship's lightsign
* 800-1,000 – The number of feet the M Lightship flies above Las Vegas
* 7,705 – The number of pounds the M Lightship weighs
* 23,000 – The number of square feet of Tedlar material that compose the Lightship's envelope
* 170,000 – The number of cubic feet of helium that the M Lightship needs to be fully-inflated
ABOUT M RESORT, SPA AND CASINO
M Resort, Spa and Casino is located on over 90 acres at the southeast corner of St. Rose Parkway and Las Vegas Boulevard. Situated higher in elevation than other resort-casinos on the Las Vegas Strip, the M Resort will provide optimal views of the world-famous Las Vegas skyline from its guest rooms, suites, conference center and restaurants. The resort features 390 exceptionally appointed guest rooms and suites, over 92,000 square feet of gaming and more than 60,000 square feet of meeting and conference space in addition to a variety of luxury amenities including a partnership with Taubman Centers, Inc. to bring up to one million square feet of retail. The resort will also feature a 14-screen digital movie entertainment complex. Entertainment options coupled with unique dining offerings and a state-of-the-art spa and fitness center provide local and out of town guests with an unrivaled South Strip experience. For more information, visit www.theMresort.com.
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