juhl, a mixed-use project located at the southeast corner of Bonneville Avenue and Third Street, is pleased to announce its participation in the first-ever Live It Up! Tour presented by the Vertical Lifestyle Coalition. The coalition is a combined effort by 11 local mid-rise developments to promote the new urban lifestyle in Las Vegas.


"This is a great opportunity to help spread awareness about Las Vegas' growing urban lifestyle," said Russ Haley, vice president and CFO of CityMark Development, the San Diego-based developer behind juhl. "Our project is a key component of the rebirth of downtown and we're proud to help introduce a new style of living to this area of the city."


Haley also noted that the event is doubling as a fundraising effort for the Keep Memory Alive Foundation, which supports the Lou Ruvo Brain Institute. Now under construction a few blocks from juhl, the Institute is dedicated to research and treatment of Alzheimer's and other neurodegenerative diseases. "Live It Up! Tour attendees can make a donation to the Keep Memory Alive Foundation at any of the 11 sales offices, a great way to support this facility that will be an important part of the growing downtown landscape," he said.


The Live It Up! Tour is a four-day event during which local residents will be encouraged to visit each of the 11 properties and learn more about the benefits and attractions of mid-rise living. Tour participants will receive a custom "Passport to Living" to be stamped at the sales gallery of each featured property. Completed passports will be collected at the end of the tour and a variety of exciting prizes will be awarded. The grand prize is a complete room makeover.


All are invited to explore the vertical lifestyle on Friday, October 12 from 10 am to 7 pm; Saturday, October 13 from 10 am to 7 pm; and Sunday, October 14 from 10 am to 5 pm.


juhl joins ten exceptional communities throughout Las Vegas and Henderson, and is the only property of the Live It Up! Tour to represent downtown. When complete, juhl will consist of six towers ranging from six to 15 stories, and feature 341 walkup, loft, penthouse and studio units as well as 24,000 square feet of dedicated retail space.


juhl residences range in size from 600 to 2,500 square feet and many can be customized to allow residents to personalize their living space. The property's lavish amenities will include a state-of-the-art fitness facility, a 9th floor view deck and a rooftop courtyard with a swimming pool, spa and a resort-like atmosphere. Located only blocks from the famed Fremont Street Experience and the new Fremont East District at the heart of Las Vegas' historic downtown area, juhl is just steps away from world-class shopping, dining and entertainment.


To find out how to visit juhl on the Live It Up! Tour, please visit www.liveituptour.com.


juhl is located at Bonneville Avenue and Third Street in downtown Las Vegas. juhl is a $167 million project from CityMark Development, a San Diego-based development firm dedicated to revitalizing urban areas of distinction and unique historic heritage by creating innovative residences that enhance the quality of life. juhl can be found online at www.juhl-lv.com.