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BLUE MAN IN-FLIGHT TICKET SALES, MUTUAL ADVERTISING CAMPAIGNS, AND BRANDING ON AIRCRAFT EXTERIORS. Las Vegas-based Allegiant Air, LLC and internationally renowned Blue Man Group, announced a multi-faceted brand partnership. The innovative relationship was announced by Allegiant Travel Company (Nasdaq:ALGT) president/CEO Maury Gallagher and Blue Man Group co-creator Matt Goldman, in front of Allegiant and Blue Man Group employees at the Blue Man Las Vegas theatre inside the Venetian Resort Hotel and Casino.
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Launching March 13, this unprecedented partnership will focus on communicating the Blue Man Group message to the Allegiant customer at all phases of the experience – from booking the flight to experiencing the Blue Man brand inside the carrier's aircraft on cups, napkins, overhead bins, service carts, and on in-flight crew uniforms. The Blue Man Group iconic image will also be featured on the exterior of the Allegiant aircraft. In a mutual advertising relationship, the Allegiant brand will be incorporated into the Blue Man Group Las Vegas show, including the Allegiant logo on the aircraft featured during the show and an official Allegiant sponsored VIP room. "Allegiant is pleased to partner with such a strong and innovative brand," Gallagher said. "The Blue Man Group and Allegiant hold similar business beliefs that well complement each other. We believe this sets the stage for a very successful business partnership."
As part of the program, Allegiant customers will have the opportunity to purchase tickets to Blue Man Group at the Venetian directly either by booking through the Allegiant website, at select airport locations, through the company's call-center or in-flight. As an added bonus, customers will receive an exclusive incentive valued at more than $50 when purchasing tickets to the show through Allegiant. In addition, the brands will be shared in select advertising campaigns with Blue Man Group featured in Allegiant advertising and Allegiant featured in certain Blue Man Group advertising. Matt Goldman commented, "Allegiant Air makes it simple and convenient for so many people to fly direct to Las Vegas, and now they are making the process of getting Blue Man tickets easy and accessible for their customers. We appreciate high quality accessibility and are thrilled to partner with such an amazing team."
About Blue Man Group
Blue Man Group, which plays nightly to sellout crowds at The Venetian Resort Hotel in Las Vegas, is best known for their wildly popular theatrical shows and concerts which combine music, comedy and multimedia theatrics to produce a totally unique form of entertainment. The blissful party atmosphere created at the live events has become the trademark of a Blue Man Group experience. The company applies its unique creative process to a wide variety of projects, including live theatrical productions located in 8 cities worldwide, the recording of three albums: the GRAMMY nominated Audio, The Complex (which became the musical basis for The Complex Rock Tour), and Live At The Venetian ® - Las Vegas. The Blue Man How To Be A Megastar arena rock concert tour recently visited 150 U.S. cities, as well as cities in Mexico and South America. In spring 2008, the arena rock concert tour continues throughout The United States adding to the roster the release of a DVD/CD combo entitled HOW TO BE A MEGASTAR LIVE!. As the company grows, it remains true to its vision of providing exciting experiences in a variety of media, which appeal to a broad range of age groups and cultural backgrounds.
About Allegiant
Las Vegas-based Allegiant Travel Company (NASDAQ: ALGT), is focused on linking travelers in small cities to world-class leisure destinations such as Las Vegas, Nev., Phoenix, Ariz., Fort Lauderdale, Fla., Orlando, Fla. and Tampa/St. Petersburg, Fla. Through its subsidiary, Allegiant Air, LLC, the Company operates a low-cost, high-efficiency, all-jet passenger airline offering air travel both on a stand-alone basis and bundled with hotel rooms, rental cars and other travel related services.
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